Avsh Alom Gur designs and creates unique collections of Womenswear that challenge glamour and our definition of beauty. His designs combine eastern and western elements with urban street graffiti and underground grunge. In his designs poverty and luxury blend. Evening dresses, ponchos and twisted baby-dolls. Silhouettes borrowed from the Tilka dress to the glamour of the 1920s. Lavish wraparounds and transparent printed chiffons. Delicate silk in harmony with rough tattered cotton. Generous use of fabric creating space of air between the body and the garment. Courageous and desirable

Avsh Alom Gur – London based fashion designer, graduated with a distinction from the MA fashion course at The Central Saint Martins College of Art and Design. A freelance fashion consultant for leading fashion houses worldwide, this year saw him turn his attention to his own label.

Avsh Alom Gur has won the New Generation Award for 2005. His Spring/Summer 2006 collection was launched at London Fashion Week with an off schedule show followed by an exhibition at the Natural History Museum.