Avsh Alom Gur is a London based fashion designer who graduated with a distinction from the MA fashion course at Central Saint Martins College of Art and Design. After receiving his MA, Gur was recruited to work for Donna Karan as an evening wear designer for its mainline womenswear collection. He has since also engaged in freelance consultancy projects for leading fashion houses such as Roberto Cavalli, Chloe and Nicole Farhi. His latest collaboration was as the Creative Director for one of the most British Iconic label, Ossie Clark, leading its revival.

Avsh Alom Gur turned his attention to his own fashion label, launched in 2005, to much acclaim and has successfully presented catwalk shows at London Fashion Week for the past eleven seasons. He received Top Shop and the British Fashion Council’s “New Generation Award” for up-and-coming designers for three seasons.

Avsh Alom Gur designs and creates unique collections that challenge glamour and established definitions of beauty. His designs combine Eastern and Western elements with urban street graffiti and underground grunge. Poverty and luxury blend in his designs including in his evening dresses, ponchos and twisted baby-dolls. Gur takes inspiration from ethnic arts and crafts, in particular the dress of the Bedouin tribes. With its generous use of fabric to create space between the garment and the body, Avsh Alom Gur garments often show the use of transparent hand-dyed and printed chiffons and delicate silks in harmony with rough tattered cottons. Garments, such as lavish wrap-arounds, also often incorporate exquisite jewelry such as hand-carved onyx and brass jewelry. These contrasts of fabric, texture and jewelry define collections of truly sophisticated creativity and unmistakable character that are both courageous and desirable.